Web Development
& Digital Marketing

Adobe Certified Professional in Web Authoring

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The Web Development & Digital Marketing program is designed to teach students the core concepts and applications of Web Development & Digital Marketing based on current industry practices. In the Web Development & Digital Marketing program, students perform hands-on functions as a team utilizing examples that simulate actual Web Development and Digital Marketing processes.

Adobe Certified Professional in Web Authoring

Create, code, and manage dynamic websites with Adobe Dreamweaver's coding engine. Learn and edit HTML, CSS, and other web standards and use visual aids to reduce errors and speed up site development.

Coding 

Developers use computer languages to encode how a site’s visitor sees its content, the visual form, and certain functions. 

Developer Tools

Every modern web browser includes a powerful suite of developer tools. These tools do a range of things, from inspecting currently-loaded HTML, CSS and JavaScript to showing which assets the page has requested and how long they took to load.

Search Engine Optimization

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic

Analytics & Reports

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness

 Content

Web content refers to the textual, aural, or visual content published on a website. Content means any creative element, for example, text, applications, images, archived e-mail messages, data, e-services, audio and video files, and so on. Web content is the key behind traffic generation to websites.

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Employment After Completion

Graduates of this program have may options such as a freelance career while they further their knowledge and experience, or they can seek and internship where under the guidance of a seasoned professional, grow their skills for advancement. The path that you decide to embark on, we will be there with you each step of the way.